Catenate Sdn Bhd Signs Sponsorship Deal With A1 Team Malaysia
Kuala Lumpur, Malaysia Sept 06
Kuala Lumpur Malaysia:- Following its successful inaugural season, A1 Team Malaysia gets ready to surpass last seasons efforts with the backing of a new corporate Sponsor.
Catenate Sdn Bhd, a newly formed Malaysian outsourcing services provider has agreed a sponsorship deal for season 2006/2007
Visible throughout all of the A1 GP season starting in Holland in October, all team member apparel will carry the Catenate logo and ‘Together We Achieve” brand essence.
Catenate Sdn Bhd founder, Ms Sharifah Nadia Syed Mansor, believes that the Catenate Brand and Essence of the company is perfectly matched to what A1 GP Team Malaysia are trying to achieve and will assist in carrying the brand to its target customers in the US, UK and Australia.
“A1 Team Malaysia had an excellent inaugural season, and is helping to put Malaysia onto the global map of world motorsports. We stand to benefit enormously with this association with A1 GP Team Malaysia and the A1 GP series by working together to illustrate what Malaysia can do in the most competitive of arenas. Our alliance with A1 Team Malaysia will provide a unique platform to communicate our and Malaysia’s competencies to a global audience”
On making A1 Team Malaysia Catenate’s first ever association with motorsports sponsorship, Mr Owen Leed, Commercial Director of Team Malaysia said “that Catenate chose A1 Team Malaysia as the main marketing vehicle for their brand is enormously satisfying as the team liked the Catenate essence of “Together we achieve” very much, as failure and success in the A1 GP series is very much down to team effort as the racing car platforms are standardized.
We suggested that the Catenate essence of “Together We Achieve” would be better reflected with association to the team rather than the car itself and all team apparel for the new season will carry the Catenate Logo and Brand essence and I feel sure that A1 GP Team Malaysia will deliver sound business to business opportunities to Catenate”
The season starts on Oct 1st in Zandvoort, Netherlands with the teams home Malaysian race being held at the Sepang International Cicuit on November 26th
Catenate Sdn Bhd
IS a product design and manufacturing service company based in Malaysia, S E Asia. Offering turnkey outsource manufacturing solutions for a range of OEM industries that require progressive metal stamping, metal formed and plastic injection moulded products, welding, powder coating, secondary process through to full assembly that are “ready for retail”
Also utilizing the multi cultural maturity, language comprehension and natural empathy unique to Malaysia , Catenate Sdn Bhd also provides a unique business model of niche up-selling BPO services. (Business Process Outsourcing) Catenate Sdn Bhd specializes in real-time behavioral marketing and live interaction services.